Turtle Bay Resort on the North Shore of Oahu has seen huge gains occupancy rates thanks to a new marketing strategy which incorporates the areas high surf and water sports. Previously, the resort had struggled to consistently fill their 443 rooms, especially during the shoulder seasons, but 2012 the Turtle Bay Resort will have an average occupancy rate of 88 percent. Mark Skip Taylor, a marketing expert, was brought in to attract new customers and give the resort a new vibe and feel. Taylor stated, “When I got here I found an exclusive resort in a gated community. The first thing that we did was to tear the gates down. We want to give our travelers a chance to see the North Shore waves through the eyes of a local.”
Thanks to Taylor’s involvement, the Turtle Bay Resort strives to bring additional ocean sporting events to the North Shore of Oahu. Taylor commented, “It’s about authenticity. Even if they (our guests) aren’t surfers, they’ll come to watch or to be at Turtle Bay because it’s the home of these contests.” Vice president and general manager, Danna Holck, added, “We began to see our occupancy pick up last year. The exposure from all the different events has heightened awareness of our resort and filled in the shoulder seasons.”
The resort has just completed a $2.5 million renovation to their lobby and bar area and there are plans to start an additional $30 million renovation project in January 2013. All of the guest rooms will receive an upgrade, and changes will be made to the spa, fitness center, restaurants, lobby area and retail area.
Source: Honolulu Star Advertiser, 10-28-2012, www.staradvertiser.com
Posted by Jeff Uyemura-Reyes, Broker-in-Charge, Realtor®
Global Executive Realty, LLC
www.myhawaiihomesearch.com
www.myhawaiicondo.com
www.myhawaiidreamhome.com
Posted by Jeff Uyemura-Reyes, Broker-in-Charge, Realtor®
Global Executive Realty, LLC
www.myhawaiihomesearch.com
www.myhawaiicondo.com
www.myhawaiidreamhome.com
