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Friday, October 19, 2012

Goal of 2 Million Japanese Visitors Per Year


The Japan Association of Travel Agents in association with the Hawaii Tourism Authority has announced a new goal of increasing the number of Japanese visitors to 2 million people per year by 2016.  Director of the board of JATA, Tatduo Hayashida, stated,   ”While many Japanese have traveled to Hawaii before, there is still a greater majority who have yet to visit the Hawaiian Islands.  The Hawaii Two Million Visitors Initiative offers an opportunity not only to capture a new market, but also create first-time experiences for repeat travelers outside of Waikiki.”
Mike McCartney, the President and Chief Executive Officer for the Hawaii Tourism Authority, stated that if this goal is reached, it would pump a total of $4 billion into the states economy and provide $440 million in tax revenue.  In comparison a total of 1.35 million Japanese visitors are expected to arrive in 2012 and spend $2.49 billion.  McCartney added, ”The 2016 targets are our most aggressive of any market, but we are confident that we can reach them.”
Source: Honolulu Star Advertiser, 10-19-2012, www.staradvertiser.com
Posted by Jeff Uyemura-Reyes, Broker-in-Charge, Realtor®
Global Executive Realty, LLC
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