According to a report released by the cruise industry, approximately 104,000 travelers arrived in Hawaii in the first 11 months of 2011 by cruise ship. This represented a 14.5 percent increase from the same period a year prior, though it will not surpass the record set in 2007 when 130,000 passengers arrived in Hawaii. Vice president of brand management at the Hawaii Tourism Authority, David Uchiyama, stated that the HTA does promote Hawaii around the world as a great cruise destination. Uchiyama noted that many cruise ship companies have opted to keep their vessels in the Pacific Ocean instead of taking them to the Atlantic Ocean.
