Waikiki Magazine has announced that it will be making its debut in Hawaii starting on January 25, 2012. The magazine will be published by the Star-Advertiser and will focus on entertainment, shopping, dining and recreation in Waikiki. It will be printed in both English and Japanese.
President and Publisher of the Star-Advertiser, Dennis Francis, stated, "While Waikiki has traditionally been the playground of visitors and local residents, there's never been a publication specifically dedicated to the rich shopping, dining and recreational experiences the area has to offer. Francis noted that a total of 80,000 copies will be distributed to the 66 hotels in Waikiki, as well free-standing boxes in the area and airports, military bases and other areas with high tourism traffic.
Senior Vice President of Marketing, Dave Kennedy, added, "We want it to be the voice of Waikiki," which is "home to some of the finest restaurants, retailers and night life in the world, all set against the backdrop of white, sandy beaches and azure waters. Such a special place deserves the highest-quality publication possible to properly highlight everything the area has to offer, and that's what we're doing with Waikiki Magazine."