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Saturday, May 11, 2013

Hawaii Tourism – Number of Air Seats to Decrease


According to the latest estimates released by the Hawaii Tourism Authority, the number of air seats to the islands is expected to decrease from previously predicted highs. Vice president of brand management for the HTA, David Uchiyama, stated, “What we’re seeing in the fall after the peak summer period is you’ll start to see a drop-off in seats. I don’t know if the overall number of seats will be fewer than in previous years, but it will be fewer than what we originally projected for the year. You’ve got a lot of things changing in the market, our product price positioning, over saturation in some markets of seats, and the adjustments are being made in the fall. Competitive markets are also starting to take a piece of market share.”
Uchiyama added that he is still very optimistic about the remainder of 2013. Uchiyama stated, “I don’t think it’s that dramatic a drop-off. We’re still seeing a very healthy international market, and with our marketing partners we’ll be able to implement some initiatives to help minimize any depletion of arrivals. I don’t think our record visitor arrivals and spending targets are in jeopardy as of yet.”
Source: Honolulu Star Advertiser, 5-11-2013, www.staradvertiser.com
Posted by Jeff Uyemura-Reyes, Broker-in-Charge, Realtor®
Global Executive Realty, LLC
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