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Wednesday, November 14, 2012

Big Island Real Estate – Royal Hawaiian Macadamia Nut Company Goes Retail


The ML Macadamia Orchards LP had previously sold all of their macadamia nuts in bulk to the Hershey Chocolate Company’s Mauna Loa division.  However, after Hershey decided to go in a different direction, the world’s largest grower of macadamia nuts renamed themselves the Royal Hawaiian Macadamia Nut Company and has decided to enter the retail market for themselves.  The Hilo based company had approximated 5,070 acres of orchards on the Big Island of Hawaii and produced 21.8 million pounds of nut last year.  Company president Dennis Simonis stated, “Macadamias are best known as ingredients in indulgent products such as candy and desserts.  Royal Hawaiian believes marketing macadamias as part of a healthy diet to health-conscious consumers will drive incremental nut category sales and profits for retailers.” The nuts are currently available on the Royal Hawaiian website, and will be available in retail stores throughout Hawaii and on the mainland United States by the end if the year.
Source: Honolulu Star Advertiser, 11-14-2012, www.staradvertiser.com
Posted by Jeff Uyemura-Reyes, Broker-in-Charge, Realtor®
Global Executive Realty, LLC
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