Hawaiian Airlines Transports 10.2 Million Passengers in 2014

Hawaiian Airlines has announced that they flew 10.2 million passengers in 2014, surpassing the previous record of 9.9 million passengers set the year prior. Company stock prices also boomed in 2014, climbing from $4 per share from the start of the year to $26.05 per share by the end of the year. However, there is still room for improvement, as the airline's load factor, or percentage of seats filled, held firm at 81.5 percent.

Source: Honolulu Star Advertiser, 1-8-2015, www.staradvertiser.com
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Hawaiian Airlines Request for Kona to Tokyo Route

Hawaiian Airlines is once again requesting the U.S. Department of Transportation for an additional route to Haneda International Airport in Tokyo, Japan.  The route had previously been granted to Delta Air Lines, but Delta announced in 2014 that they will be changing their Haneda-Seattle route from daily to seasonal.  Hawaiian Airlines stated that if they are granted this opportunity, they would begin service on or about June 1, 2015 and will use a 294-seat A330-200 aircraft.  Mark Dunkerley, the president and CEO for Hawaiian, commented, "Kona continues to be a top destination for Japanese travelers, and we are more certain than ever that direct service to West Hawaii is the highest and best use for the scarce Haneda slots that are at stake here. This route would provide unmatched public benefit by improving U.S. exports, boosting spending and economic growth within the United States, and increasing U.S. jobs."

Delta Airlines has applied to retain its Seattle route, and American Airlines has also filed to create a route from Handea to Los Angeles.  There are only four routes to Haneda granted to U.S. airlines.

Source: Honolulu Star Advertiser, 1-6-2015, www.staradvertiser.com
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Tourism Officials Excited About Chinese Tourist and Business Visa Announcement

President Barack Obama and Chinese government officials have announced that they will continue to encourage international cooperation and tourism by making it easier for citizens to obtain visas to the other country.  This was seen as a major milestone for the Hawaii Tourism Authority, which has been working for more than a decade to have more Chinese visitors, students and businessmen come to the islands.  Mike McCartney, president and CEO for HTA, stated, "China has become a market with tremendous growth potential. We look forward to working with our marketing contractor, Hawaii Tourism China, and industry partners to enhance travel opportunities and attract Chinese visitors to ensure the long-term sustainability of our tourism economy."  According to McCartney, there have been 128,792 visitors from China to Hawaii during the first nine months of this year.

Mark Dunkerley, the president and CEO of Hawaiian Airlines, commented, "Tourism is a vital contributor to the U.S. economy and to Hawaii in particular, and should not be underestimated. With an enormous population and a burgeoning middle class, the new visa policy will positively impact tourism and create new jobs over the long term by making our islands more easily accessible for Chinese travelers. Hawaiian Airlines offers three-times weekly service between Hono­lulu and Beijing, and we are well positioned to introduce this growing and steady new stream of visitors to our home."

Source: Honolulu Star Advertiser, 11-11-2014, www.staradvertiser.com
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Hawaiian Airlines Requesting for a Second Route to Haneda, Japan

Hawaiian Airlines has requested the Federal Department of Transportation (DOT) for a second route to Handea, Japan.  The DOT currently only allows a total of four routes to Haneda International Airport, and as a result, Hawaiian Airlines has file a motion to take a slot allocated to Delta Airlines, stating that Delta has not demonstrated that they have been committed to offering a Haneda Service.  Delta previous had a route from Haneda to Detroit, which was unsuccessful, and then switched that round to Haneda to Seattle. From October 5, 2014 to March 29, 2015, Delta will be offering only 17 round-trip flights between Haneda and Seattle, much fewer than Hawaiian Airlines believes it can operate.

Delta responded by arguing that they are in full compliance with the Department of Transportation.  Delta issued the following statement, "While it has been challenging to establish Haneda service, as we continue to implement our Seattle strategy, we have seen passenger traffic and profitability surge.  In fact, Delta's summer season … performance improved by an astounding 54 percent year-over-year. Buoyed by this unexpectedly strong summer 2014 performance, Delta has offered a full pattern of daily Seattle-Haneda service in summer 2015 and anticipates a more regular schedule next winter. Delta's seasonal reduction this winter, operated in full compliance with DOT's dormancy condition, is a temporary measure that is reasonable and appropriate in the current circumstances. Seattle is Delta's largest West Coast hub and each new ‘spoke' added to the hub makes every other flight stronger."

Source: Honolulu Star Advertiser, 10-27-2014, www.staradvertiser.com
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Hawaiian Airlines Posts Strong Third Quarter Earnings

According to a report issued by Hawaiian Airlines, the company earned an adjusted net income of 79 cents per share during the third quarter of 2014.  This was a record for all previous third quarters and beat analysts estimates by a penny.  As a result, the company's stock rose 53 cents per share to $15.03 when the market closed.  Mark Dunkerley the President and Chief Executive Officer for the airlines stated, "We've had a good quarter based largely on improvement in our long-haul business. Demand remains strong for overseas visitors to Hawaii and for travel between the islands. If these conditions remain, we remain hopeful that this positive trend will continue."

The Hawaiian islands weathered two storms during the past quarter, Tropical Storm Iselle and Hurricane Julio, which reduced the airline's income slightly due to flight changes and cancellations.  Experts believe that earnings would have been several percent higher if it weren't for these weather related problems.

Source: Honolulu Star Advertiser, 10-22-2014, www.staradvertiser.com
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Hawaiian Airlines Continues to Hold Number One Spot as On-Time Leader

Hawaiian Airlines was once again the most on-time airline in the country during the month of July 2014. According to the report issued by the U.S. Department of Transportation, Hawaiian Airline had 93.3 percent of its flights arriving on schedule.  Under the DoT guidelines, a plane is on time if it arrives within 15 minutes of its scheduled arrival time. Hawaiian Airlines also had the fewest flight cancellations at 0.1 percent, or five canceled flights out of 6,808 total flights in July.

Source: Honolulu Star Advertiser, 9-11-2014, www.staradvertiser.com
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Hawaiian Airlines Has a Strong Second Quarter in 2014

Hawaiian Airlines has announced that during the second quarter of 2014, the company made a net profit of $27.3 million.  This is a huge increase as compared to the $11.3 million net profit that the airline posted during the same quarter a year ago.  Mark Dunkerley, the Chief Executive Officer for Hawaiian Airlines, stated, "Demand remains pretty strong in all of the geographies that we serve. Secondly, we've done a good job controlling our costs. And third, if you look at 2010, '11 and '12, we started a lot of new things (six new international routes), and it takes a while for them to settle in. Now in 2014 we're starting to enjoy the benefit of them maturing. Our financial results improved during the first half of the year and, barring any changes to the macro-environment or competitor behavior, we would expect to see strengthening in the back half of 2014.

Joseph Denardi with the Baltimore-based Stifel investment bank who tracks Hawaiian Airlines, commented, "It was better than we expected. I think the results benefited from some better revenue performance. They're seeing better pricing on some of their routes, and they're benefiting from some of the network cuts (Tai­pei and Fuku­oka, Japan) they made earlier this year. Competitive capacity trends (a pullback by competitors) have gotten a little bit better compared to last year. Overall, I think it was a pretty good quarter, and I think the decision with the A350 was smart and improves the longer-term outlook for the stock." 

Source: Honolulu Star Advertiser, 7-23-2014, www.staradvertiser.com
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Hawaiian Airlines Leads Nation with On-Time Arrivals

According to a report issued by the U.S. Transportation Department, Hawaiian Airlines leads the nation with on-time arrivals at 93.2% during the month of May.  The next closest airlines was Alaska Airlines at 89.7% followed by Delta Air Lines at 84.4%.  As a point of comparison, nationally, a total of 76.9 percent of flights arrived on time.  The airline industry stated that bad weather is largely to blame for the delayed or canceled flights in May.

Source: Honolulu Star Advertiser, 7-10-2014, www.staradvertiser.com
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CEO for Hawaiian Airline Has High Hopes for China Market

Mark Dunkerley, the President and CEO for Hawaiian Airlines has high expectation for the Chinese market, but notes that the state of Hawaii is not ready to handle the surge of tourists who are expected to come from China. Dunkerley stated, "Where we are with the Chinese visitor is simply where we were back here with the Japanese visitor. We start at ground zero in relative terms, and the very same exercise of building a visitor experience which appeals to the Chinese visitor, who is very different than the Japanese visitor, is as much a task and a challenge today to the Chinese as it was in the '70s and '80s as we started getting the Japanese visitor coming.For us to be a good destination of Chinese visitors, the level at which Mandarin-speaking services are available in the community has got to expand dramatically. It's got to be represented in the restaurants, not just on the menu, but also in the ability of waitstaff to speak in Mandarin. It's got to be represented in small boutique retail and hotel reception. If we cannot create that, like we did for the Japanese, then we're setting ourselves a very, very tall bar to get over. So there's a lot of work to be done."

Mark Dunkerley noted that approximately 3 percent of Japan's population visits the United States each year.  Of that, approximately half (1.5 percent) visits Hawaii each year. Dunkerley added, "If you take that 3 percent and apply it to the Chinese population and extrapolate it out, you would get to 39 million coming to the U.S.. In other words, 10 times the size of the Japanese visitor base. And if you take half of that roughly, you will get 15 million visitors to Hawaii from China. That won't happen overnight, and it may not actually ever happen, but it gives you a sense the demand from China could represent."

Source: Honolulu Star Advertiser, 4-25-2014, www.staradvertiser.com
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Hawaiian Airlines Now Offers Direct Route to Beijing

Hawaiian Airlines is now offering nonstop service to Beijing, China three times per week on one of their 294-seat Airbus A333-200 aircraft.  President and CEO for Hawaiian Airlines, Mark Dunkerley, stated, "In the decades ahead of us, tourism from China is going to be one of the sustaining pillars of our local economy. It is Hawaiian Airlines' mission to encourage and support a healthy tourism industry in our islands." Peter Forman, a local aviation historian, commented, "It's not only a major move for Hawaiian but a major plus for the state of Hawaii because they're going to bring in lots of tourists from China.  This could be the beginning of ultimately some very important flying from China. China could grow to be a real force in Hawaii's tourism economy in the future, so this is an important first step in making that happen."

The Hawaii Tourism Authority believes that this new route from Beijing to Honolulu will generate $81 million in annual visitor spending and increase state tax revenue by $8.47 million. Chinese visitors spent approximately $397.30 per day, which is $120 more per day than the second highest group, the Japanese. Vice president of brand management for the Hawaii Tourism Authority, David Uchiyama, commented, "A lot of the China success is tied to not only passengers that originate out of those points (in Beijing and Shanghai) but the ability to draw from regional feeder cities and connect to the carriers. I think Guangzhou would be the next likely candidate for China-Honolulu service because of the population based within the city, and its (geographical) relationship to Shanghai and Beijing because it forms a triangle there."

Source: Honolulu Star Advertiser, 4-15-2014, www.staradvertiser.com
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Hawaiian Airline Still Aggressively Adding International Routes

Since November 2010, Hawaiian Airlines has created nine new international routes, and will start a new nonstop service to Beijing, China on April 16, 2014.  According to Mark Dunkerley, the CEO of Hawaiian Airlines, it costs approximately $100 million to launch a new route, but he is also not afraid to cancel a service if it is not performing as well as expected.  Within the past year, Dunkerley has canceled three routes to Taipei, Taiwan, to Fukuoka, Japan and to Manila, Philippines.

Mike Boyd, an aviation consultant, stated that Dunkerley and Hawaiian Airlines are doing the right thing for canceling routes that aren't meeting expectations, despite the high start up costs. Boyd commented, "This is positive stuff.  If it doesn't work, leave. There's not a hard source of data that will tell you if there's enough disposable dollars in Taiwan to support nonstop service to Hawaii. On the surface there is. But they found out they can use their resources elsewhere for a better return. That's just solid planning."  Bob Mann, another aviation consultant agrees and added, "Hawaiian had a lot of new capacity (aircraft) to deploy (and) judged those the highest and best opportunities. Not all pan out as expected. Better to pull the plug sooner than tote up more losses."

Mike Dunkerley commented, "For us to say that we made a mistake expanding (to Taipei and Fukuoka) would lead us to question whether we made a mistake expanding internationally, and we clearly haven't made any mistakes with that approach.  We always know that as a for-risk business that we make decisions about new markets, and not all of them are going to come up trumps. Some of them are not going to work out. Unfortunately, Taipei and Fukuoka didn't work out for us. But if you look at the success of some of our other routes in our international expansion, we couldn't be more pleased.  A scheduled flight between China and Hawaii has long been an aspiration of Hawaiian and the travel industry in our state, and as the barriers to visitor travel from China to the United States slowly come down, we believe there will be significant demand for a Hawaii vacation and Hawaiian Airlines."

Source: Honolulu Star Advertiser, 3-30-2014, www.staradvertiser.com
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go! Airlines' Departure Predicted to Not Hurt Neighbor Island Tourism Too Much

Tourism experts are predicting that the recent announcement by go! Airlines stating that they will be leaving the Hawaii market will not hurt neighbor island tourism too much.  go! Airlines took up only 6.8 percent of the interisland market share, as compared to Hawaiian Airlines which currently controls 85.2 percent of the market share.  Hawaii Tourism Authority's vice president of brand management, David Uchiyama, commented, "(Go! was) flying a pretty minimal schedule. There will be an impact, but not as great as if they were flying six aircraft like they were before. They were down to two aircraft."  Uchiyama noted that Hawaiian Airlines, Mokulele Airlines and Island Air should sufficiently be able to absorb all of go! Airlines flights.

Source: Honolulu Star Advertiser, 3-18-2014, www.staradvertiser.com
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'Ohana by Hawaiian Airlines Gets Ready for Debut

'Ohana by Hawaiian is scheduled to make their debut service from Honolulu International Airport to the islands Molokai and Lanai.  President and Chief Executive Officer for Hawaiian, Mark Dunkerley, stated, "Frankly, we are in a situation where we believe that the existing operators don't deliver an adequate level of service. This is going to be a very small operation but nonetheless one which we think, allows us to fill a puka in our network." Currently Hawaiian Airlines takes controls 85 percent of the inter island market, and this new service to the smaller airports will only help secure its dominant position.  'Ohana will fly 48 seat ATR 42 aircraft which utilize twin-engine turboprops.  They will offer three daily flights to Molokai and two flights per day to Lanai.

Island Air announced last month that they will no longer be offering service to the island of Molokai.  CEO for Island Air, Paul Casey, stated, "The increased competition did not play a role in the decision. Based on Ohana's seat capacity to Molokai, we feel that the island will have adequate air service to meet its needs."

Peter Forman, an aviation historian, commented, "If 'Ohana by Hawaiian follows Hawaiian Airlines' tradition of reliability and on-time service, it will raise the bar for competitors in these less populated markets. What I foresee is a significant improvement at Island Air in coming years, so overall the level of service by both carriers will benefit the people of the neighbor islands."

Source: Honolulu Star Advertiser, 3-9-2014, www.staradvertiser.com
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Hawaiian Airlines Decides to Suspend Daily Service to Fukuoka, Japan

Hawaiian Airlines has announced that they will be suspending their daily service to Fukuoka, Japan due to low demand.  According to a report issued by the U.S. Department of Transportation, just 53 percent of the seats on this flight were filled through the first seven months of 2013.  More recent data has not been made available yet, but President and CEO for Hawaiian Airlines, Mark Dunkerley, stated, "Unfortunately, despite two years of effort, we have not seen sufficient passenger growth to justify continuing the service."

Vice president of brand management for the Hawaii Tourism Authority, David Uchimaya, commented, "We're disappointed to see the reduction of Hawaiian service from Fukuoka but we've pointed out in the past we're going to expect to see overall adjustments (from airlines) in seat inventory."  The HTA estimates that this route brought in 96,360 air seats per year, and generate approximately $156 million in visitor spending and $17 million in tax revenue per year.  With Hawaiian Airlines ending this service, Delta Airlines will be the only carrier that will offer nonstop daily service to Fukuoka.  According to the Department of Transportation, Delta has an occupancy rate of about 67 percent of their seats for this route.

Source: Honolulu Star Advertiser, 2-27-2014, www.staradvertiser.com
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Island Air To Cancel Service to Molokai

Island Air has announced that they will be discontinuing service to Molokai after April 1, 2014. The company, which was close to bankruptcy when it was purchased on February 26, 2013 by billionaire Larry Ellison, still appears to have some financial challenges, and they plan to streamline their operation.  David Uchiyama, the vice president of brand management for the Hawaii Tourism Authority, commented, "I understand that Island Air is going through a redevelopment plan of their product.  I thought we were going to see some growth from them going forward, and I'm sure we still will. I have not talked with them recently and will be trying to connect with them so we can get updated on their plans. I'm sure they are building a strategy in the market. They are making substantial investment, most recently in the lounge at the airport. I think there's still more to come. We just need to wait and be patient. There's a big picture why he (Larry Ellison) is making those investments."

Hawaiian Airline has announced that they will be creating a new subsidiary called Ohana by Hawaiian.  Ohana has announced that they will be offering service from Molokai to Oahu starting on March 11.  Ohana will use the 48 seat ATR-42 airplane and will offer three flights per day to Molokai.  However, Ohana will not offer any cargo service, something that Island Air did.

Source: Honolulu Star Advertiser, 2-23-2014, www.staradvertiser.com
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'Ohana by Hawaiian Airlines to Start Service in March 2014

Hawaiian Airlines has announced that their new subsidiary, 'Ohana Airlines, will begin service in March 2014 to the islands of Molokai and Lanai from Honolulu Airport.  Initially, 'Ohana will offer three flights to Molokai per day starting on March 11, and will offer two flights per day to Lanai starting on March 18.  They will be using a new turboprop ATR-42 aircraft, which will be able to accommodate 48 passengers.  'Ohana Airlines will create over 100 new jobs in Hawaii.

Source: Honolulu Star Advertiser, 2-11-2014, www.staradvertiser.com
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Hawaiian Airline Posts $17.1 Million Profit in Fourth Quarter of 2013

Hawaiian Holdings Inc, the parent company of Hawaiian Airlines announced that the airlines had a $17.1 million profit during the fourth quarter of 2013.  This meant that the company finished the year with a net income of $51.9 million.  President and Chief Executive Officer, Mark Dunkerley, stated, "During the first half of the year, there were a lot of extra seats in the U.S. mainland-to-Hawaii market. It turns out there were more seats than there was demand, and that hurt the financial results for all airlines participating in the market. What happened in the second half of the year is that those airlines that put extra seats in took some of those out, and that helped the finances of all the airlines in the market."

Dunkerley stated that Hawaiian Airlines will work on improving capacity numbers for their nine new international routes that they have established over the last three years.  Other then adding a new route to Beijing this April, 2014 will be a relatively slow growth year regarding overseas travel.  Hawaiian Airlines is also planning to start a new interisland operation called 'Ohana by Hawaiian.  This subsidiary of Hawaiian will fly to smaller airports like those found on Lanai and Molokai.  Getting 'Ohana off the ground and running will be one of the company's major goals for 2014.

Source: Honolulu Star Advertiser, 1-29-2014, www.staradvertiser.com
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Tourism Industry and State Have High Hopes for China Market

The Hawaii Tourism Authority has high hopes for the China market, especially now that Air China has begun their new non stop service between Beijing and Honolulu.  Air China will fly this route three times per week.  The HTA predicts that this new service will bring the islands an additional $80.4 million in visitor spending per year and an additional annual state tax revenue of $8.6 million.  Furthermore, Hawaiian Airlines has also announced that they will begin their own service between Beijing and Honolulu starting on April 16th and will also fly three times per week between the two cities.

According to the Hawaiian Tourism Authority, these two new routes by Air China and Hawaiian Airlines should help them reach their goal of a total of 182,078 Chinese visitors in 2014 spending approximately $441.7 million.  If this goal is achieved, this would represent a 21.5 percent increase in the number of visitors from China and an increase of 23.3 percent in visitor spending.  President and CEO of the Hawaii Tourism Authority, Mike McCartney, stated, "The success of our visitor industry has a direct correlation with the increased airlift, and we are committed to ensuring that we maintain a strong inventory of air seats to support our industry and our state's economy."

Air China's general manager of North America, Zhihang Chi, commented, "Demand for international travel is growing (in China).  With the very wise easing of visa restrictions, the U.S. is in a strong position to capture the wave of outbound travel.  Honolulu is the first new destination that Air China has launched in 2014, and it is timed very close to Chinese New Year to create a truly festive atmosphere."

Source: Honolulu Star Advertiser, 1-21-2014, www.staradvertiser.com
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Hawaiian Airlines to Create 'Ohana Airlines for Smaller Airports

Hawaiian Airlines has announced that they will be creating 'Ohana by Hawaiian, a subsidiary that will competed directly with Island Air and Mokulele Airlines with flights to the smaller airports on Molokai and Lanai.  'Ohana by Hawaiian will be operated by Empire Airlines, an Idaho-based company, and has just welcomed in its first 48 passenger ATR-42 turboprop airplane. Crews have begun their training and will have to demonstrate to the FAA that they are ready for daily operations before they are given official clearance to start service.  'Ohana initially plans to have a total of three ATR-42 planes and will provide daily service been Honolulu, Molokai and Lanai.

Source: Honolulu Star Advertiser, 1-14-2014, www.staradvertiser.com
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Hawaiian Airlines Flies Record 9.9 Million Passengers in 2013

Hawaiian Airlines has announced that they flew a record 9.9 million passengers in 2013.  This was a 4.8 percent increase from the previous record set in 2012 of 9.5 million passengers. The company added that its load factor, or percentage of seats filled, was at 81.5 percent last year.

Source: Honolulu Star Advertiser, 1-8-2014, www.staradvertiser.com
Posted by Jeff Uyemura-Reyes, Principal Broker, REALTOR®
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