Mayor Proposes Allowing Paid Advertising on City Buses

Mayor Kirk Caldwell is proposing a bill that would allow the placing of paid advertisements on the sides and backs of city buses.  According to the Mayor's estimates, the advertising would bring in almost $8 million a year.  This money would go back to bus operations.  Caldwell stated that he has always supported strong anti-billboard laws.  However, Caldwell added, "But at the same time, I think we need to find a balance here and find a way we can raise revenue but not raise it on the backs of those who ride TheBus and not on the backs of those who choose not to ride TheBus, and so we go to the advertisers."

Source: Honolulu Star Advertiser, 12-4-2013, www.staradvertiser.com
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