Honolulu Marathon Provides Oahu With Economic Boost

Last year, the Honolulu Marathon set a record of $132.8 million in revenue thanks to over 31,083 racers participating.  This year, marathon officials expect even more participants, to the delight of tourism officials and experts.  Mike Story, the Hawaii Tourism Authority's tourism brand and sports manager, stated, "Sports tourism is a billion-dollar industry. It's a great way to leverage your destination, especially during softer seasons.  When televised, the exposure can be worth millions.  These kinds of shows highlight the fact that Hawaii has world-class natural resources to make world-class events for the world's best athletes."  The Honolulu Marathon spends $750,000 per year for a one-hour TV special that promotes the race and Hawaii across the nation.

Source: Honolulu Marathon

2012 - 31,083 participants - $132,800,000 in spending
2011 - 22,615 participants - $107,700,000 in spending
2010 - 22,806 participants - $106,500,000 in spending
2009 - 23,469 participants - $100,100,000 in spending
2008 - 22,232 participants - $100,700,000 in spending
2007 - 27,394 participants - $108,900,000 in spending
2006 - 28,637 participants - $101,600,000 in spending
2005 - 28,048 participants - $100,100,000 in spending

Source: Honolulu Star Advertiser, 12-5-2013, www.staradvertiser.com
Posted by Jeff Uyemura-Reyes, Broker-in-Charge, REALTOR®
Global Executive Realty, LLC
www.myhawaiihomesearch.com
www.myhawaiicondo.com
www.myhawaiidreamhome.com