The Hawaii Tourism Authority has recognized the importance of creating an authentic cultural visitor experience for the island’s visitors, to help distinguish Hawaii from other sun, sand and surf destinations. In 2006, Keli’ihoalani Wilson was hired by the HTA to become their director of Hawaiian Cultural Affairs. Wilson stated, “In the 1920s or ’30s, music and hula were a natural extension of the Hawaiian culture and were identified with Hawaii. Over time, tourism focused on other things. Now I think that we’ve come full circle. We’re especially trying to get more music back into Waikiki.” Wilson added that the Hawaii Tourism Authority has expanded its role in supporting statewide music and cultural events such as the Mele Mei, Prince Kuhio Day, Aloha Festivals and Merrie Monarch.
Hotels throughout Hawaii are also spending additional resources to hire hula halaus and local entertainers to distinguish themselves from other properties. Laura Van Sciver, the director of marketing communications at the Hyatt Regency Waikiki’s stated after a recent event, “The crowd could not get enough of the musicians, and when the dancers from the halau walked before them in formal dress, it was unbelievable, especially for our male employees. They had made their own grass skirts and headwear, and they looked remarkable. Our guests would not stop taking pictures and asking questions even as Aka (Oclinaria) was playing on the nose flute. The next day the same employees, who were then dressed for their daily duties, continued to answer questions from guests about the show.”
The Polynesian Cultural Center’s Vice President of Sales and Marketing, Ray Magalei, noted, “Concerts enhance the cultural experience for our guests. Throughout the day they are exploring our villages and stepping into the Polynesia of the past, but the concerts allow them to experience contemporary and modern local music. Much like country music, local music tells stories about Hawaii and is one of the best ways for visitors to familiarize themselves with the islands of today.”
Source: Honolulu Star Advertiser, 3-24-2013, www.staradvertiser.com
Posted by Jeff Uyemura-Reyes, Broker-in-Charge, Realtor®
Global Executive Realty, LLC
www.myhawaiihomesearch.com
www.myhawaiicondo.com
www.myhawaiidreamhome.com
Posted by Jeff Uyemura-Reyes, Broker-in-Charge, Realtor®
Global Executive Realty, LLC
www.myhawaiihomesearch.com
www.myhawaiicondo.com
www.myhawaiidreamhome.com
