November 2012 was a fantastic month for the Hawaii tourism industry and actually set several records for the month of November. Usually one of the slower months of the year, this past November saw a statewide occupancy of 74.4 percent with an average daily room rate of $195.36 and a statewide revenue per available room of $145.35. All in all, Hawaii’s hotels took in a total of $247.3 million in room revenue for the month of November 2012.
Oahu had the strongest occupancy rate with 84.9 percent of its hotel rooms filled. However, the Big Island of Hawaii was only at 62.1 percent, creating some concern for the neighbor island industry. President and CEO of Hospitality Advisors LLC, Joe Toy, stated, “The large occupancy difference separating the islands was indicative of the unevenness of the recovery. So, while it’s great news about Oahu and the statewide numbers are good, we still have problems in various markets.” Toy did note that Maui, especially the Wailea resort community has seen significant improvement in 2012, and did admit that the Big Island is typically the last island to recover.
Senior Vice President and Director of Operations for Starwood Hotels & Resorts in Hawaii and French Polynesia, Keith Vieira, noted that Hawaiian Airline’s push to increase direct flights from Asia and the U.S. Mainland to the neighbor islands will significantly help their recovery. Vieira noted, “Visitors want to get to where they want to go in the shortest amount of time and the least difficult way possible. If you can fly direct versus stopping in Honolulu, that’s of great value to the visitor. If they are looking at a six-hour travel window, Hawaii competes instead with the U.S., Canada and Mexico, and we have a greater chance of getting that traveler. Ultimately, the more direct flights into the neighbor islands, the better they will do.”
Source: Honolulu Star Advertiser, 1-14-2013, www.staradvertiser.com
Posted by Jeff Uyemura-Reyes, Broker-in-Charge, Realtor®
Global Executive Realty, LLC
www.myhawaiihomesearch.com
www.myhawaiicondo.com
www.myhawaiidreamhome.com
Posted by Jeff Uyemura-Reyes, Broker-in-Charge, Realtor®
Global Executive Realty, LLC
www.myhawaiihomesearch.com
www.myhawaiicondo.com
www.myhawaiidreamhome.com
