The Outrigger Waikiki on the Beach is putting the finishing touches on an $18 million renovation to their resort property. Even more impressively, thanks to a strong marketing campaign through social media, occupancy over the past nine months of renovations was excellent. The hotel’s General Manager, Robert McConnell, stated, “This was literally the smoothest renovation that I’ve ever been a part of. The key is that we made sure everyone knew what was going on, and our partners supported us. We kind of turned it into a fun thing. We literally took pictures daily and posted them online, and the funny thing is that people would still ask for more.”
According to the Waikiki Improvement Association, over $4 billion worth of renovations have been completed in Waikiki over the past 15 years. President of the WIA, Rick Egged, stated, “It’s great that properties are continuing to invest. The large-scale reinvestment in Waikiki has enabled it to lead the turnaround in Hawaii’s economy. If we hadn’t spent all this money, there would be no way our occupancies would be where they are. It’s the occupancy and spending in Waikiki that has made all the difference in tax collections and the like.”
Source: Honolulu Star Advertiser, 8-21-2012, www.staradvertiser.com
Posted by Jeff Uyemura-Reyes, Broker-in-Charge, Realtor®
Global Executive Realty, LLC
www.myhawaiihomesearch.com
www.myhawaiicondo.com
www.myhawaiidreamhome.com
Posted by Jeff Uyemura-Reyes, Broker-in-Charge, Realtor®
Global Executive Realty, LLC
www.myhawaiihomesearch.com
www.myhawaiicondo.com
www.myhawaiidreamhome.com
