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Thursday, May 10, 2012

Honolulu Rail Project – HART Director Puts a Stop to Promotional Giveaways

According to a report released by the Honolulu Authority for Rapid Transportation (HART), the city and county of Honolulu spent $32,149 this year on items that promote the Honolulu rail project.  This includes, t-shirts, water bottles, “fun fact” booklets for children, and lanyards, all with the citys logo on them.  In addition, the report stated that the city spent an addition $145,000 on radio advertising stating that the construction may cause traffic problems.
Newly appointed Executive Director for the Honolulu Authority for Rapid Transportation, Daniel Grabauskas, stated, “Upon my arrival I asked our staff to stop disseminating all HART logo giveaways.  In short, there will be no coloring books, water bottles or any similar materials going forward.”
Source: Honolulu Star Advertiser, 5-10-2012, www.staradvertiser.com
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